The problems we want to solve
Our end goal is to make free countries independent from the import of goods from regimes that do not share the fundamental values of individual liberty. This obviously is an incredibly complicated task and no one company can achieve it by itself. That’s why our focus lies on assisting both customers and companies in their journey to make responsible manufacturing the new norm by relieving key pain points.
We have identified three main problems in transitioning the manufacturing industry to free countries. We listed them below, as well as our solutions. If any or all of them spark your interest, you can find detailed information on how exactly we want to implement our solutions. If you want to learn why we do what we do, check out Our Vision.
First Problem: Transparency
The problem:
Most companies today are not at all transparent about the origin and production methods of their products. This makes it extremely difficult for customers to find and choose products that align with their values.
The solution:
Develop a new standard of transparency, especially online, by encouraging businesses to adopt it and building our own transparency-focused marketplaces, so customers can get a good overview of what exactly it is they’re buying.
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Second Problem: Availability
The problem:
Responsibly made products and components already exist today, but not that many and they’re often not globally available. Meanwhile, large online marketplaces are dominated by resellers selling cheap, often low quality products.
The solution:
If we want people to buy responsibly, we need to make it convenient. This means products should be easy to find and order all across the free world. This applies to both components and materials as well as finished products.
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Third Problem: Affordability
The problem:
The truth is that manufacturing in many free countries has become too expensive. While we can’t expect to match the dirt-cheap prices some products are offered at today; costs need to come down enough for them to be affordable for the average person.
The solution:
While there are a whole host of factors that influence production costs, we want to focus on efficiency. By levering new technologies and management techniques like automation and lean manufacturing, we can take significant steps toward making manufacturing in free countries viable again.
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